In 1962 Hans Bretschneider opened the first “purpose built” senior living facility in Mill Valley, California. Rooted in the revolutionary belief that the right environment could extend years of productivity, engagement and happiness for older adults, Hans went on to open ten senior living communities in Northern California.

Almost fifty years later, his grandson Arthur would carry on in the family tradition; from dishwasher to care aide to marketing specialist, Arthur would wear many hats in the family business. From this vantage point, he developed a deep empathy for families in the search for quality assisted living, and also saw an outdated model for finding the “right” community.

In 2014, Arthur founded Seniorly with business school classmate Sushanth Ramakrishna and friend Kunal Shah, both experts in technology and engineering. Together, their vision was to revolutionize the search for senior living. They wanted to address the confusing process of discovery for families, to unify a fragmented marketplace of providers, and to remove gates to the most important information and resources that families need to make important decisions. In short, they wanted to shape how we search for – and find – the perfect senior living environment.